Deconstructing the Cognitive User Journey: Overcoming Psychological Friction IN Digital Transformation
The modern business landscape is currently suffocating under the Paradox of Choice. Decision-makers are not starved for data, tools, or potential strategies; they are paralyzed by an overabundance of them. When every avenue appears viable, the strategic capacity to choose one and execute it ruthlessly diminishes. This paralysis bleeds downstream into the user journey, creating…