Benchmarking Digital Marketing Success in the Manhattan Beach, United States Retail Ecosystem
The pervasive myth circulating in C-suite circles today is that digital marketing is a “one-size-fits-all” solution. For years, organizations have invested heavily in cookie-cutter campaigns, hoping for exponential returns. This misconception has resulted in wasted budgets, inefficiencies, and missed opportunities. Retailers, in particular, are in urgent need of understanding how to craft tailored digital strategies…